I found this interesting FAQ recently regarding the guidelines in place for sending marketing SMS’s in Australia and wanted to share it here, as it very much relates to SMS messages you may be sending from onCourse.
The general takeaways for me are that SMS messages:
- Can only be sent with the consent of the recipient
- Must include clear sender information
- Must contain some sort of unsubscribe function (reply ‘STOP’ to unsusbscribe)
The ACMA website also contains very clear information relating to the Ausralian Spam Act 2003, including examples of suitable unsubscribe functions for both email and SMS - https://www.acma.gov.au/avoid-sending-spam
Follow these guidelines to give your messages the best chance of getting through carrier spam filters.